Keyword Research for Spice Garden

Business Scenario

You are working as a Digital Marketing Executive for Spice Garden Restaurant.

The restaurant owner wants to run Google Ads campaigns to increase:

  • Restaurant visibility

  • Food delivery orders

  • Table reservations

  • Local customer reach

Your task is to perform keyword research using Google Keyword Planner and identify the most relevant keywords for Spice Garden campaigns.

 

Pre-Lab Preparation

Topic : Search Ad

1) Search Ad Setup

2) Audience Targeting

3) Keyword Research

4) Ad Optimization & Ad Extension

Task 1:  Access Google Keyword Planner

Open Google Chrome Browser

1

  • Launch Google Chrome browser.

  • Ensure internet connectivity is active.

Open Google Ads Platform

2

  • Search:
    Google Ads

  • Open the official Google Ads website.

  • Click “Sign In”.

Open Keyword Planner

3

  • Click:
    “Tools & Settings”

  • Under “Planning”, click:
    “Keyword Planner”

Task 2: Discover New Keywords

Select Discover New Keywords

1

  • Click:
    “Discover New Keywords”

Enter Restaurant Keywords

2

Enter sample keywords such as:

restaurant near me

family restaurant pune

veg restaurant pune

order food online

best dinner place pune

Then click:

“Get Results”

Analyze Keyword Suggestions

3

Observe the following metrics:

  • Average Monthly Searches

  • Competition

  • Top of Page Bid

  • Search Trends

Identify High Intent Keywords

4

Shortlist keywords that indicate strong customer intent, high search volume and maintain top of page bid ( high & low range )

Examples:

  • book table online

  • family restaurant near me

  • order food online

  • veg restaurant pune

Pre-Lab Preparation

  • Explore different restaurants

  • View food items and menus

  • Add items to cart

  • Place orders online

Topic : Weaving the world of Web

1) Navigating the world of Web

2) Building Blocks of Website,

3) Tag Titans: Fundamental Web Construct.

git pull origin branchName

Git Pull

Task 1: Understanding BRD

Before you start building anything, you need to clearly understand what the client actually wants.So, let’s begin by understanding the BRD (Business Requirement Document) shared by the client.

BRD Full Form is Business Requirement Details.BRD like a plan for building a house. This plan helps the builder understand what to build.In the same way,BRD tells developers what the client wants to build

Click to download BRD : BiteBox_BRD.pdf

Activity

After going through BRD list down the Core Features and  Web Pages in the tabulated Format as shown Below.

Col 1Col 2Col 3
Row 1
Row 2
Row 3

Formula

Profit = Revenue - Cost

Task 2: Create WireFrame

Now that you understand the requirements, don’t jump into coding yet. Before development, we always visualize the layout.

Now lets  create a simple wireframe for the homepage.

A wireframe is like a layout plan of a house. Before building, you decide where rooms, doors, and windows will be placed.Similarly, a wireframe helps you plan where elements like headers, images, and buttons will appear on a webpage—before adding design or colours.

Task 3: Code Editor Installation

Good work on completing the planning phase.

Now we will start development. Before that, make sure your system is ready with the required tools.

In this step we will install the VS code editor that will help to Write code efficiently,Organize files , Run and test your application

Go to the visual studio code official website  

1

Click to download Homepage Wireframe : Homepage Wireframe

Link - https://code.visualstudio.com/download

Choose your operating system(windows / Mac) and download the installation file.

Double click on the download app and Accept the agreement and click next

2

It is a long established fact that a reader will be distracted

b

Sub Steps

a

 Double click on the download app and Accept the agreement and click next 

public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}
public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}

public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}

 

Great job!
You have successfully completed your first lab on BiteBox Project Onboarding.

In this lab, you have: Understood the BRD, Created a wireframe, Set up your development environment, Organised your project structure, Run your first program

You are now ready to move to the next stage of development

Checkpoint

Next-Lab Preparation

   Git Push

git push origin branchName

Topic : Working with a Text and Listin HTML

1) Power of HTML text tags
2) Customizing your style with CSS
3) Listing it right using HTML
4) HTML Link up , attributes of tag, block vs inline elements

Text box Width : 887
Business Scenario, Pre-lab Preparation, Next-lab Preparation, Task, Activity, Checkpoint : 90%.
Steps : 1,2,3 [Sub Steps - a,b,c]
Normal Text, Topic Name : 80%
Subtopic : 70%
Code Box font Size : 16px

Keyword Research for Spice Garden

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Keyword Research for Spice Garden

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