Spice Garden Search Ad Setup

Business Scenario

You are working as a Digital Marketing Executive for Spice Garden Restaurant.

The restaurant owner wants to promote:

  • Table reservations

  • Online food orders

  • Restaurant visibility

  • Local customer reach

Your task is to create a Google Search Ad Campaign that helps Spice Garden appear in Google Search results when users search for restaurant-related keywords.

 

Pre-Lab Preparation

Topic : Search Ad

1) Search Ad Setup

2) Audience Targeting

3) Keyword Research

4) Ad Optimization & Ad Extension

Task 1: Access Google Ads Dashboard

Open Google Chrome Browser

1

  • Launch Google Chrome browser.

  • Launch Google Chrome browser.

Open Google Ads Platform

2

  • Search:
    Google Ads

  • Open the official Google Ads website.

  • Click “Sign In”.

Task 2:  Create New Campaign

Open Campaign Section

1

  • From the left-side menu, click:
    “Campaigns”

Click New Campaign

2

  • Click the blue “+” button.

  • Select:

  • “New Campaign”

Select Campaign Objective

3

Choose campaign objective such as:

  • Website Traffic

     OR

  • Leads

Then click:

“Continue”

Select Campaign Type

4

  • Select:
    “Search”

  • Click:
    “Continue”

Task 3: Configure Campaign Settings

Enter Campaign Name

1

Enter campaign name:

Spice Garden Search Campaign

Configure Bidding Strategy

3

Select Conversion Goals

2

Choose conversion goals such as:

  • Reservation Form Submission

Keep:

  • Bidding → Conversion
  • Uncheck - only bid for new customer
  • Click - Next

Configuring Campaign setup

4

  • Uncheck :

  • Google Search Partners Network (recommended)

  • Google Display Network (recommended)

Select Location

5

Ex - Pune, Pimpri-Chinchwad, Nashik

Select Language 

6

  • Choose:
    “English”

 Defining the Audience Segment

7

Click → Browse → Choose Affinity → Food & Dining → Choose the category as mentioned in the above screenshot

Defining important setting  

8

Keep other setting as it is as below -

  1. Ad rotation - Optimize: Prefer best performing ads 

  2. Start and end date - ( specify if required )

  3. Ad Scheduled - All day

  4. Campaign URL option - No option set

  5. Page feed - Add page feed to your campaign

Task 4: Configuring AI-Max campaign setting 

 For now off the setting and click on next

1

Submit the website url if you have to generate the assets and keywords for the ads.

2

( Recommendation - Skip this part )

Task 5:  Optimizing Keyword and Ads

For the keyword research purpose use → Google Keyword Planner

  • Choose → keyword planner

Go to Search Bar and Search for → Google Keyword Planner.

1

  • Click on Discover new keyword

Put at least 4 to 5 keywords there

2

Ex . -

  • restaurant near me

  • best restaurant near me

  • family restaurant

  • veg restaurant

  • non veg restaurant

  • dine in restaurant

  • restaurant in pune

  • top restaurants in pune

  • best food place near me

  • fine dining restaurant

Put at least this keyword in the search box to get the search volume idea.

Select the high search volume keywords with high competition and copy it.

Come back to the Keyword and Ad group level setting and paste out the keyword which you copied.

 

  • Scroll down simply and setup the ad copy

Understand Keyword Match Types

Match TypeExample
Broad Match  restaurant near me
Phrase Match  “family restaurant”
Exact Match[veg restaurant pune]

Imp note - Try to use the Phrase Match and exact match type more to get better results. 

Task 1: Understanding BRD

Step-by-Step Procedure

Final Url

1

Copy the landing page url on which you have to drive the traffic.

Ex - www.spicegarden.com 

 Optimizing the Headlines

2

Text

Pre-Lab Preparation

  • Explore different restaurants

  • View food items and menus

  • Add items to cart

  • Place orders online

Topic : Weaving the world of Web

1) Navigating the world of Web

2) Building Blocks of Website,

3) Tag Titans: Fundamental Web Construct.

git pull origin branchName

Git Pull

Task 1: Understanding BRD

Before you start building anything, you need to clearly understand what the client actually wants.So, let’s begin by understanding the BRD (Business Requirement Document) shared by the client.

BRD Full Form is Business Requirement Details.BRD like a plan for building a house. This plan helps the builder understand what to build.In the same way,BRD tells developers what the client wants to build

Click to download BRD : BiteBox_BRD.pdf

Activity

After going through BRD list down the Core Features and  Web Pages in the tabulated Format as shown Below.

Col 1Col 2Col 3
Row 1
Row 2
Row 3

Formula

Profit = Revenue - Cost

Task 2: Create WireFrame

Now that you understand the requirements, don’t jump into coding yet. Before development, we always visualize the layout.

Now lets  create a simple wireframe for the homepage.

A wireframe is like a layout plan of a house. Before building, you decide where rooms, doors, and windows will be placed.Similarly, a wireframe helps you plan where elements like headers, images, and buttons will appear on a webpage—before adding design or colours.

Task 3: Code Editor Installation

Good work on completing the planning phase.

Now we will start development. Before that, make sure your system is ready with the required tools.

In this step we will install the VS code editor that will help to Write code efficiently,Organize files , Run and test your application

Go to the visual studio code official website  

1

Click to download Homepage Wireframe : Homepage Wireframe

Link - https://code.visualstudio.com/download

Choose your operating system(windows / Mac) and download the installation file.

Double click on the download app and Accept the agreement and click next

2

It is a long established fact that a reader will be distracted

b

Sub Steps

a

 Double click on the download app and Accept the agreement and click next 

public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}
public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}

public class MathSample {
    public static void main(String[] args) {
        int x = 10;
        int y = 20;
        int sum = x + y;
        
        System.out.println("The sum is: " + sum);
    }
}

 

Great job!
You have successfully completed your first lab on BiteBox Project Onboarding.

In this lab, you have: Understood the BRD, Created a wireframe, Set up your development environment, Organised your project structure, Run your first program

You are now ready to move to the next stage of development

Checkpoint

Next-Lab Preparation

   Git Push

git push origin branchName

Topic : Working with a Text and Listin HTML

1) Power of HTML text tags
2) Customizing your style with CSS
3) Listing it right using HTML
4) HTML Link up , attributes of tag, block vs inline elements

Text box Width : 887
Business Scenario, Pre-lab Preparation, Next-lab Preparation, Task, Activity, Checkpoint : 90%.
Steps : 1,2,3 [Sub Steps - a,b,c]
Normal Text, Topic Name : 80%
Subtopic : 70%
Code Box font Size : 16px