Digital Marketing Execution & Tools
Remarketing and Conversion
Learning Outcome
6
Apply these concepts in real scenarios
5
See how remarketing and conversion are connected
4
Explain the importance of both concepts
3
Understand what conversion is in marketing
2
Identify the purpose of remarketing
1
Understand what remarketing and conversion mean
How Repeat Ads Help Businesses
Neha runs an online skincare store.
She noticed many people visited her website but didn’t buy anything
She felt something was missing
How Repeat Ads Help Businesses
Then she started using remarketing ads
Users who visited her site later saw her ads again on Meta and Google.
A few days later, those users returned and made a purchase.
Neha realized:
“People don’t always buy the first time—but reminding them works.”
How Remarketing Turns Visitors into Customers
Think about Neha’s situation:
Leaving without buying
= Window shopping
Remarketing ads
= Shopkeeper reminding them later
Conversion
= Customer finally buying the product
Just like reminders bring customers back, remarketing brings users back to take action.
Users visiting her website
= Someone visiting a shop
What is Remarketing?
Remarketing means showing ads again to people who already visited your website or showed interest in your product.
Example :
Riya visits an online shoe store and looks at running shoes but does not buy them.
Later, she sees the same shoe ads on Instagram or YouTube.
This is called remarketing.
It helps remind people about the product and encourages them to come back.
What is Conversion?
Conversion is when a user completes a desired action such as a purchase, signup, or form submission
Example :
Buying a product
Signing up for a course
Filling out a form
Downloading an app
What is Remarketing used for
Remind users about products/services
Increase chances of conversion
Re-engage interested users
What is Conversion in Marketing
Final goal of marketing campaigns
Measures success of ads
Represents user action
Importance of Remarketing and Conversions
Improves ad efficiency
Increases return on investment
Targets warm audience
Generates revenue
Measures campaign success
Drives business results
Remarketing
Conversions
Summary
4
Both are important for successful marketing campaigns
3
Remarketing increases chances of conversion
2
Conversion is the final action taken by users
1
Remarketing targets users who already showed interest
Quiz
Remarketing mainly targets:
A. New users
B. Random audience
C. Interested users
D. Competitors
Quiz
Remarketing mainly targets:
A. New users
B. Random audience
C. Interested users
D. Competitors
